It’s the tool you use to inspire the masses, influence change, and infuse more good into this world.
It’s your mission inscribed. It’s your movement in type. It’s your blood, sweat, tears, and soul in print. And it deserves a special touch.
We schlep and slog and sweat and toil to create all these phenomenal products and services that inspire the masses, influence monumental change, and shake the world by its shoulders. And just when we think we’re done with the tough stuff, we realize the hard work has only just begun.
None of the outlines or templates you find on the web seem to solve your messaging despair. They’re helpful, sure… but they are also cookie-cutter pseudo-solutions that simply bandage your confidence so you can persevere to another day of agonizing self-promotion.
They teach you how to convert more leads and close more sales, but they don’t leave any room for your mission to shine through and your message to be heard.
When you’re marketing your stuff – your products, your services, your programs – your audience has to buy into the value of said stuff.
If your copy focuses solely on the features, benefits, and outcomes of said stuff, their brain starts asking “how much is this product worth?” and “can I justify X dollars to learn how to do Y?” And it takes a helluva lot of work to market your stuff in a way that answers those questions without sounding like a smarmy, used car salesman.
Humans are constantly, even if subconsciously, looking to become a part of something bigger, support a noble cause, champion something new and exciting, and disrupt the status quo. And if you’re consistently your message of do-goodery, change-makery, and ruckus-startery front and center in all you do, you’re not just going to make the sales pitch easier.
You’re developing a community, a following even, of people who buy into the value of your ideas and are eager to be a part of the impact you’re creating in the world.
But until you truly find your voice, define your mission, and hone in on the impact you’re looking to create through your message, you’ll to feel frustrated with the self-inflicted remedies you find yourself ogling online in the wee hours of the morning just before your next big launch.
Impact Messaging is designed to not only provide valuable information on the craft of effective copywriting but to guide you through the process, step-by-step, to help you overcome whatever barriers stand in your way. Most the time, the struggle is not figuring out what you need to write, but figuring out what it is that’s standing in the way of copywriting your pretty little heart out.
Fighting to find the perfect words to share your message while peddling your wares?
Build your brand vocab and amplify your voice.
Not great at writing confidently about your mission and why its so important?
Master the art inspiring the masses and influencing change.
Suck at crafting calls to action that ooze confidence and personality?
Ask unapologetically but without the smarmy, sleaze-tastic sales tactics.
Unsure how to overcome common objections from buyers?
FAQ it up like a rockstar.
Feel like you’re walking a fine line between transparency and too much information?
Learn how to tell your story like a champ.
The truth is, I am all too aware of the mental roadblocks that prevent superstar change-makers from sharing their mission, spreading their message with confidence, and most importantly: making a buck or two while making an impact. From my years of experience in writing, sales, customer relations, and marketing, I can help you conquer those roadblocks and develop handy tools that will allow you to craft impactful sales copy with confidence and ease… and you might even grow to ENJOY it. GASP!
Impact Messaging isn’t a perfect fit for everyone. Before you decide you’re game and spill all your messaging woes to me, let’s rendezvous on your mission, your message, and your movement and hash out what the best solution for you and your words could be.
I invite you to snag your very own (free!) Mission Revival Rendezvous so we can get you reconnected to your mission and get make your message truly shine.
Whether you need help figuring out how to find your way back to a business built upon a mission to make an impact, some expert guidance with copywriting for impact, or a partner to help you grow your business into a full-blown movement, we should talk!
In this free, 30-minute session, you and I will deep dive to:
- Define your passion-slathered mission to make an impact on the world
- Align your messaging (and marketing!) to keep that mission front-and-center in all you do
- Design the next-steps necessary to build your movement and maximize your impact
Unfortunately, I’m all booked up at the moment so Rendezvous sessions are temporarily unavailable. If you’d like to get in touch with me, hop over to my Connect page to contact me directly.